Know how Affiliates who lost to Mainstream Media are back onto the Top Spots 🔝

Affiliates lost to mainstream media are back onto the top spots

Recently, high-authority affiliates have made a significant comeback in the DeepCI rankings, reclaiming top spots previously occupied by mainstream media and non-gambling sites. Here we will talk about the details of these changes, providing valuable insights for affiliate marketers.

The Shift in DeepCI Rankings

The world of affiliate marketing is dynamic, with rankings shifting and changing as new strategies are implemented and market trends evolve. In the month of February, DeepCI's dataset revealed significant changes in several markets. 

Sites like, previously not a typical name in the gambling affiliate scene, suddenly appeared in the top 5 rankings for casino content search traffic in countries like Brazil, Canada, Chile, India, Ireland, Mexico, and the Philippines. This shift was a clear indication of the changing landscape and the increasing competition in the affiliate marketing industry.

However, by March, most countries' leaderboards had stabilized, according to Riaan de Jager, DeepCI founder. This stabilization became a rigid pillar of the resilience and adaptability of high-authority affiliates. 

Despite the volatility of tail keywords and substantial fluctuations lower down in the SERPs rankings, high-authority affiliates managed to maintain their positions. This phenomenon underscores the importance of a robust SEO strategy and the value of high-authority links.

Tail keyword volatility refers to the fluctuations in search engine rankings for specific keywords. These fluctuations can be caused by various factors, including changes in search algorithms, increased competition, or shifts in user behavior. Despite these challenges, high-authority affiliates have demonstrated their ability to navigate this volatility and maintain their top rankings.

The stabilization of the leaderboards in March also suggests that the strategies employed by high-authority affiliates are effective and sustainable. These affiliates have managed to build strong, authoritative sites that consistently rank high in search engine results, despite the ever-changing landscape of affiliate marketing.

The Big Move, Case Study of

Certain players stand out due to their remarkable growth and innovative strategies. One such player is, which has made a significant leap in the DeepCI rankings in India., owned by Ireland-based Env Media, has managed to climb the ranks from a previous position of 24th in February 2023 to the fourth spot for casino content. This impressive rise was not a result of mere chance but a testament to the effective strategies employed by the company.

One of the key strategies that contributed to's success was its focus on the local market. The site catered to the unique needs and preferences of Indian players, offering them a tailored gaming experience. This local approach allowed to stand out in a crowded market and attract a dedicated user base.

Another contributing factor was the site's comprehensive and user-friendly platform. offered a wide range of games, easy navigation, and a seamless user experience, making it a preferred choice for many players. The site also leveraged advanced technology to ensure a secure and reliable gaming environment, further enhancing its appeal to users.

Moreover, implemented an effective SEO strategy, optimizing its content for relevant keywords and building high-quality backlinks. This strategy improved the site's visibility in search engine results, driving more traffic to the site.

The success of serves as a valuable case study for other affiliates. It highlights the importance of understanding the local market, providing a superior user experience, and implementing a robust SEO strategy. As the affiliate marketing landscape continues to evolve, these lessons can guide affiliates in their quest for growth and success.

The Power of Brand Promotion Across Top Publishers

An interesting pattern emerged from the DeepCI rankings: the same brands appeared on each top publisher. This trend suggests that successful operators are promoting their brands on multiple, competing websites. Sites like,, and are featured on the ranking lists for multiple countries.

While talking about the Global Reach of,, and they have crossed their limits and have reached a high ground.,, and have a significant global presence, appearing on the ranking lists for 16 countries. This global reach is a great example of their successful strategies and the power of high-authority affiliates.

About the DeepCI's Expansion into New Markets, DeepCI has recently expanded its dashboard to include new geographies, namely Denmark, Estonia, Russia, Hungary, and Turkey. This expansion provides a broader view of the global affiliate marketing landscape.


What is DeepCI?

DeepCI is a data analytics platform that provides insights into the performance of affiliate websites in the online gambling industry. It tracks and ranks affiliate sites based on their traffic and other key performance indicators.

How does DeepCI rank affiliates?

DeepCI ranks affiliates based on various factors, including the amount of traffic they generate, the quality of their content, and their SEO performance. The platform uses advanced algorithms to analyze these factors and provide accurate rankings.

How can an affiliate increase its ranking on DeepCI?

Affiliates can increase their ranking on DeepCI by building strong backlinks. It's also important to understand the target audience and tailor the content to their needs and preferences.

What are the benefits of being a high-ranking affiliate on DeepCI?

High-ranking affiliates on DeepCI enjoy several benefits, including increased visibility, more traffic, and potentially higher revenue. Being a high-ranking affiliate also enhances the site's credibility, making it more attractive to advertisers and partners.


The affiliate marketing landscape is constantly evolving, and the recent shift in DeepCI rankings has been proven for its dynamism. High-authority affiliates have made a strong comeback, demonstrating their resilience and adaptability in the face of market changes and tail keyword volatility.

The lessons from these high-authority affiliates are invaluable for other players in the affiliate marketing industry. They underscore the importance of understanding the local market, providing a superior user experience, and implementing effective SEO strategies.

As the affiliate marketing landscape continues to evolve, these insights will be crucial for affiliates seeking to increase their rankings and achieve success. The resurgence of high-authority affiliates in DeepCI rankings is not just a trend, but in fact, it is a strong proof of the power of resilience, adaptability, and strategic planning in the world of affiliate marketing.

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